LULULEMON
Internal Lululemon App
PROBLEM
Retail sales staff have multiple usernames and passwords for various, poorly integrated applications supporting in-store guest shopping. In addition, the post-sale hemming service is still a bulky, time-consuming, paper-based system.
RESEARCH
Extensive client and staff interviews, plus 3 years of personal experience, identified four stand-alone support systems which most critical to both store productivity and the guest experience.
SOLUTION
Integrate three existing apps most commonly used by retail staff, plus the hemming service, into a single integrated app, enhancing the in-store guest experience and boosting retail staff productivity.
POCKET PROS
Mobile App
PROBLEM
Home repairs are a major source of homeowner anxiety. How to connect ethical, qualified trades, providing clear costs & timelines to owners in need.
RESEARCH
A four-person, York University, UX Design team completed extensive interviews to identify the issues and define a “successful outcome” for both trade and homeowner; followed by a competitive analysis of current methods for connecting providers with customers. Having a trustworthy “easy-to-access” source of help and a transparent system for estimating and billing were clearly the most critical requirements.
SOLUTION
Team members presented concept apps to meet the critical requirements. Latch Design’s concept of using hand-sketched iconography to positively reflect the largely manual, trades-type service on offer was selected. Subsequently, the team built frames simultaneously in a collaborative work space, providing the architecture for the client to populate with the appropriate services, suppliers, pricing & billing.
BLUEPRINT PERFORMANCE
Digital Assets
Performance, training and nutrition company looking for logo design, social media assets, as well as potential application concept.
